Twofour54 Case Study

Explore our twofour54 UAE case study to see how MCC supported the development of a financial feasibility model for the Yas Creative Hub—Abu Dhabi’s purpose-built media city. Our work helped determine funding requirements, assess economic benefits, and forecast revenue growth, ensuring a financially sustainable foundation for the emirate’s creative industries.

What the Client Needed?

Twofour54, a key player in Abu Dhabi’s media and entertainment sector, required expert financial modeling support for the establishment of the Yas Creative Hub, a state-of-the-art media city designed to foster the emirate’s creative industries. The client needed a financial feasibility model to project revenues and operating costs during both the development and post-development phases of the new media city, funding requirement analysis, and scenario-based demand analysis.

How we Helped them?

Financial feasibility model​

MCC played a pivotal role in developing a financial roadmap for the Yas Creative Hub by delivering:

  1. Custom-Built Financial Feasibility Model
    • Designed a comprehensive financial model from scratch, projecting revenues, capital expenditures, and operating costs across different project phases.
    • Ensured the model accurately reflected the financial dynamics of a large-scale media city development.
  2. Funding and Breakeven Analysis
    • Identified the funding requirements for Phase One and forecasted the timeline for achieving breakeven.
    • Provided insights on capital allocation to optimize investment efficiency and long-term sustainability.
  3. Scenario-Based Demand and Economic Impact Assessment
    • Analyzed multiple demand scenarios to evaluate how different industry growth trajectories could impact the media city’s success.
    • Assessed the economic benefits likely to accrue to Abu Dhabi, reinforcing the project’s value proposition within the creative and cultural industries.
  4. Strategic Coordination with National Media Authorities
    • Worked in close collaboration with the national media authority to align financial planning with Abu Dhabi’s long-term vision for its media and entertainment sector.
    • Ensured the feasibility model supported policy objectives and investment priorities within the emirate’s CCI strategy.

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I was delighted that MCC's work was completed on time, and within budget, helping us deliver important changes and improvements, to the benefit of our stakeholders. ​ MCC's report is published on the CCC website.

- Bea Natzler
Team Leader at Climate Change Committee, UK

I am delighted to recommend MCC Economics. Specifically, I worked closely with PJ, who helped us with our Nuclear and CCUS projects. PJ helped us develop new policies and answer questions from our stakeholders. ​​His support helped us deliver important changes and improvements, to the benefit of our stakeholders.

- Gordon Hutcheson ​
Head of Nuclear Policy at Ofgem, UK

MCC Economics has helped us better understand the most important issues for our stakeholders, including: charges, shareholder returns, debt payments and inflation impacts.

- Leila N. Nasr
Section Head at Department of Energy, Abu Dhabi

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